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Casio launches latest BABY-G model inspired by tribal pattern design in collaboration with Nuna Atelier Dubai-based fashion & lifestyle clothing brand

A watch is an essential accessory that completes a woman’s overall look. It adds vitality, sophistication, and excitement to a simple yet chic and classic get-up normally donned by fashionable ladies who are always on the go. Whether for work or for play, dressing up will not be as vibrant and fun without wristwatches to match her chosen outfit.


With this in mind, a simple wristwatch will not do because women do not compromise on both design and functionality. CASIO’s limited edition BGD-560-1 model is one such timeless timepiece designed to support women’s free expression of themselves through fashion and personal style. The newest addition to the modern and edgy BABY-G collection is inspired by the signature tribal pattern.


CASIO is taking the local launch of BGD-560-1 to new heights by working hand-in-hand with Nuna Atelier Creative Director Noura Al Alawi. Both are collaborating for the exciting official reveal of the watch in the UAE slated today (January 30, 2019) at the Concept store – City Walk in Dubai.


The model sports Nuna Atelier’s signature tribal pattern is printed on its classic and comfortable slim band, making it an excellent watch to mix and match with different styles of women’s wear. This digital timepiece with its popular square face shows CASIO x Nuna Atelier’s unique vision. Thanks to its exquisite design, it is a must-have among fashionable ladies who are into street style fashion.


Koji Naka, Managing Director, CASIO Middle East, said: “Our team up with Noura Al Alawi of Nuna Atelier reflects both parties’ commitment to bring in sport-chic, vibrant and unique products. The trendy, statement watch truly exudes a cool and tough character that fits the active lifestyle of independent women in Dubai, the UAE, and the whole of the GCC. The wearers will find the new model’s fashionable, street style look very attractive, with its chic and one-of-a-kind features highly appropriate for both work and leisure. By wearing the latest model that carries the BABY-G brand’s DNA, any woman will standout wherever they go and whatever endeavors they choose to follow. We are thrilled to have Noura Al Alawi on board on this project and share this same vision and mission with us.”


Al Alawi: “The BABY-G, BGD-560-1 model watch is going to be a fun fashion accessory that will put new sophistication to a woman’s wardrobe without breaking the bank. Since it is not overly bulky, it is feminine and ideal for a lady’s wrist size. Wearers can mix and match the timepiece with their jewelry as well. They can wear it every day if they like because of the versatility and creativity of the watch’s design. I am a proud partner of CASIO in its effort to offer modern women with a beautiful option to express themselves.”


“As the distributor of CASIO watches in the UAE, MidAsia is proud to collaborate with Nuna Atelier and bring the CASIO brand to its customers via the local launch of the limited-edition BGD-560-1 model. Through this collaboration, we hope to reach out to a much larger base of fashion-oriented customers and ladies here in the UAE, who are looking for vibrant and exclusive timepieces,” said Suresh Somanath, General Manager, MidAsia Trading LLC.


Industry influencers graced the high-profile launch, which featured a fashion show and enlivened by Fafa and Shebani’s music and performances. The limited-edition model will be exclusively sold at Nuna Atelier store.

“The latest Baby-G timepiece fits well the taste and style of modern women in the region. With its unique fusion of function and fashion, this is a new worthy addition to their collection. We are confident of our target market’s positive response to the product once it becomes available at Nuna Atelier’s store thanks to its appealing and attractive features and design,” Mahmoud Al Jabsheh, Deputy General Manager, CASIO Middle East FZE, concluded.